THE TWISTER SAUNA
Brief: "An icon is forever, not just summer". Create a OOH (out of home) marketing campaign, that gets young people excited.
Problem: The Danes are sad. In fact, 1 in 10 suffer from seasonal affective disorder, which is quite understandable, given that Denmark only has 19 summerdays a year.
Fact: The Saunatherapy has many benefits such as curing S.A.D (seasonal affective disorder).
Solution: Building gigantic twisters and turning them into a real life saunaguss experiences, and bringing some summer-joy to the Danes when they need it the most.
Award: D&AD New Blood Pencil
Had fun making the project with Laura Høgsbro Eisig & Mikkel Skrøder-Christensen