P4 Morgen
Brief
Develop a creative concept to promote the different programmes on P4 Morgen.
TV Trailer Concept
We brought the digital alarm clock universe to life. By moving between bedrooms, morning routines, and everyday moments, the trailer created a dynamic world that felt familiar to the listeners’ own mornings. The narrative was tied together through programme syncs and the warm, engaging presence of the hosts.
SoMe Concept
A sensory morning wake-up call led by Peter Mygind. More than simply positive, he becomes an enlightened, slightly quirky and energetic morning presence - giving listeners a grand awakening that stays with them throughout the day.
My Role
Art direction and set design.

TV trailer

SoMe

Creative team: Laura Høgsbo / Victoria Hale / Diba Daneshjou / Simon Mechlenburg / Naim Abdel'al
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