P3 Missionen
Brief: Make a campaign for "P3 Missionen" 2025
P3 Missionen is an annual campaign by DR P3 – the youth-focused radio station, where everyone dedicates its programming to a single, important societal issue for a longer period of time. The goal is to raise a lot of awareness about one relevant issue, encourage open conversations and break down taboos.
This year, the focus was on both the positive and negative aspects of the internet.
Concept: I HATE THE INTERNET - IT'S THE BEST
We hate to love it and love to hate it. Your algorithm can make you depressed, but also make you laugh. The Internet gives you news about what's going on around the world, but sometimes it's hard to spot if they're fake or if someone just wants to sell something to you.
My role: Art direction and copywriting
Lenticular outdoors placed all over Denmark.
Showing both sides of our complicated relationship to the internet
Campaign video
Creative team: Caroline Preisler / Laura Høgsbro / Diba Daneshjou / Casper Mandrup / Magnus Mynderup-Bjørnshave