P3 Missionen
P3 Missionen is an annual campaign by DR P3 – the youth-focused radio station, where everyone dedicates its programming to a single, important societal issue for a longer period of time. The goal is to raise a lot of awareness about one relevant issue, encourage open conversations and break down taboos.
This year, the focus was on both the positive and negative aspects of the internet.
Concept: I HATE THE INTERNET - IT'S THE BEST
We hate to love it and love to hate it. Your algorithm can make you depressed, but also make you laugh.
My role: Art direction, concept and copywriting
Lenticular outdoors placed all over Denmark.
Showing both sides of our complicated relationship to the internet
Campaign video
Creative team: Caroline Preisler / Laura Høgsbro / Diba Daneshjou / Casper Mandrup / Magnus Mynderup-Bjørnshave