Katjes pop-up
To launch Katjes Denmarkâs new pink universe and relaunch the Tappsy packaging, we created a brand activation designed to engage their target audience and give them a memorable brand experience.
The campaign combined influencer marketing with a pop-up concert featuring Berg, supported by on-site Tappsy sampling from a vegan ice cream truck.
Together, it blended digital reach with a physical brand experience, bringing the Katjes universe to life and positioning Tappsy in a fun and delicious context.
Aftermovie <3