Politiken - Denmark only needs one wall at a time
Brief: Get young people (18-30 years old) to read Politikken newspaper.
Fact: Everyone hates paywalls on articles
Fact no2: Schmeicel is a wall (common known fact, if you are from Denmark)
Idea: Denmark only needs one wall at a time. We will dismantle the paywall during the entire European Championship, giving the space to the most important wall of them all: Schmeichel. We will use him to make the target audience aware, that they can now acces all of Politikkens articles.
The wall is removed from the team throughout the entire final round.
The wall is not coming to the Euros this year.
The wall is benched for all the matches.
Had fun making this with Laura Eisig Høgsbro and Diba Daneshjou