ABCforsikring
Brief: ABCforsikring wanted to attract new employees in an industry often associated with stereotypes and outdated perceptions.
Concept: Insurance Unfiltered
Instead of avoiding the stereotypes around the insurance industry, the campaign embraced them. We created a stand-up comedy show where the industry, the clichés and ABCforsikring itself became the target for Mads De Krak.
Potential candidates and current employees were invited to a night of stand-up comedy featuring sharp observations, internal jokes and honest reflections on what it’s really like to work in insurance.
The show became the heart of the campaign and was activated through paid social content, where cutdowns from the performance brought the humour and culture directly into people’s feeds.
My role: Idéa and concept
Creative team: Caroline Preisler / Asta Hallum