GUESS WHO: NON-BINARY EDITION
Brief: Help Durex break down barriers to sexual freedom.
Problem: People are confused, and they don’t know their way around all the pronouns. This leads to cis-people feeling uncomfortable when approaching non-binary individuals, and a huge distance is created in society.
Problem: People are confused, and they don’t know their way around all the pronouns. This leads to cis-people feeling uncomfortable when approaching non-binary individuals, and a huge distance is created in society.
Idea: Durex makes a non-binary edition of Guess Who, in a limited edition, where all the characters are non-binary. Durex creates a safe spaceto learn and think about how gendered we talk.
Had fun making the project with Laura Høgsbro Eisig & Mikkel Skrøder-Christensen